Design, Fabrication, Installation
Photo by Magdalena Reiders @ Fathom Murals, INC

The Birch - Residential Development - Collaborative Mural

Luxury developer LCOR engaged the Acrylicize Studio for environmental graphic design in the pool deck of a condominium under construction north of Philadelphia.

The amenity space is broadly visible to the public from an adjacent bridge, and the architectural team contracted our studio as designer, and separately, as fabrication provider.

Role: Creative Project Manager - Design and Build Contracts

Duties: 360 - Scope Definition, Surveys, Coordination, Creative Workshop Host, Fabricator Vetting and Sub-Contracting, Closeout Comms.

Photo by Magdalena Reiders @ Fathom Murals, INC

Photo by Magdalena Reiders @ Fathom Murals, INC

Finished mural captured from the pedestrian footbridge above.

Design Development

Design Development

I hosted three creative workshops, resulting in directional approval. Selected direction displayed here. Developer representatives collaborated virtually with our graphic team in London, via Zoom and Miro creative tools. Icons which best capture local texture were highlighted for inclusion in the detailed design.

Technical Design

Technical Design

Our London-based technical artworker polished the final design, at the same time producing a 1:10 scale document for use by the fabricator.

Production

Production

Philadelphia-based Fathom Murals was contracted for production over a ten day period. The activity took place during construction and communication with other teams working nearby was key to our success.